CIIIC IX Labs - Dialogue Phase Kick-off

Slide 1: Title Slide

Kick-off Dialogue Phase Action Line 3.1 IX LABS

December 4, 2025

Slide 2: Event Details

Presenters:

• Joram Nauta – Program Manager AL3.1 (TNO)
• Gjalt Loots – Community Manager IX Labs (TNO)
• Heleen Rouw – Program Director CIIIC (from 15:00)

Slide 3: Brief Introduction Round

TNO Team:

CIIIC:

Slide 4: Over to the Room...

Interactive session with participants

Slide 5: Program 13:00 - 16:00

Slide 6: Kick Off: Dialogue Phase IX Labs

Objective of the call AL3.1:

Establishing a national network of five regional IX Labs of significant scale.

Purpose of these IX Labs:

To sustainably strengthen the infrastructure for research, development and experimentation in the field of immersive experiences and to promote collaboration in the regions.

Important to know:

• All parties that have registered are admitted (any missing information can be supplemented)
• New parties only as part of an existing consortium or together with an existing party (changes are permitted – new registrations are not)

Slide 7: Program

Slide 8: Why This Kick-off Meeting?

1. Start of the Dialogue Phase (December 1, 2025 – February 5, 2026)

2. New phase in a new process (competitive dialogue)

• Requires something from the organizers (TNO/CIIIC)
• Requires something from the participants (you)
• Tension field: competition & collaboration
• Information exchange

3. Now: Sharing information about the process

4. Later: Explanation of & working on essential components for plans/implementation phase:

Slide 9: Program

Slide 10: CIIIC Community - IX Labs Platform

Private / Only for IX Labs Call Participants

Screenshot showing the CIIIC Community platform at https://community.ciiic.nl/c/message-board-labs/

Features visible:

• Message board for IX Labs participants
• Events section
• Q&A section
• Members section

"IX Labs section for admitted participants Dialogue Phase IX Labs"

All parties that have registered get access to this space (organization representative) - requests for admitting additional persons: info@ciiic.nl

Relevant events, information from TNO (organizer of the call) will be posted in this private section of the CIIIC Community.

Slide 11: CIIIC Community - IX Labs (EVENTS)

Physical Dialogue Meetings (plenary)

Online Dialogue Meetings (plenary)

1:1 Conversation (partner or consortium)

• By appointment on Friday morning(s)
• Note: New information concerning all partners will be shared plenary on the platform
• Requests via info@ciiic.nl

Slide 12: Online Meeting – Not Mandatory

TNO facilitates dialogue and leads topics (same as in physical meetings)

• No pre-set program, but adaptive agenda (based on needs)
• Partners can share proposals/bring up topics themselves
• Topics in which multiple partners show interest can be further developed
• TNO can answer questions from the Community Board via the Message Board

Slide 13: Program

Slide 14: Principles of the IX Labs Call

• Open call: a Fair, Transparent & Predictable process
• Process is new for everyone (some room for recovery & repair options in the process)

Slide 15: What Do Content Proposals for IX Labs Look Like?

Core of the proposal:

• Activity program: coherent program, focused on investing and operating new facilities for innovation, research and low-threshold development of immersive applications
• Consortium: participants who complement each other & role distribution
• Concrete planning: Clear description of objectives, activities and strategy
• Budget and co-financing: use the Excel model

Important for participants:

• Collaboration is essential: activities must be carried out jointly with other IX Labs
• Describe ambitions for after the program duration: how does the lab remain sustainable, even without subsidy
• Accessibility and public reach: indicate how diverse target groups are reached and involved

Slide 16: Conditions

Consortia/clusters possible:

• Both individual organizations and partnerships can submit
• One lead partner (penvoerder) mandatory for partnerships

Conditions:

• Motivation and willingness to pursue content goals of the program required
• Operationalization of and alignment with CIIIC's Public Values
• Own contribution required (subsidy max. 47.4%, rest in-cash or in-kind) with commitment in advance
• Demonstrable future-proofing based on business plan
• IX Labs carry out economic activities (not research)

Slide 17: Prerequisites

TNO forms a consortium with a maximum of 5 IX Labs

• As program organization, one application to Ministry of Education, Culture and Science (OCW)
• IX Labs are one or more partners (united under a lead partner & cooperation agreement)
• Minimum size per organization > €125k in subsidy contributions
• Also programming Phase 2 (after conversion of conditional approval; implementation)
• Concept Cooperation Agreement published
• Feedback by January 9, 2026 at the latest (use comment table)

All information needed for a proposal is described in the guidelines (scope, prerequisites, financing, process, assessment criteria, assessment method, etc.)

Slide 18: Deadline Day: What Do I Submit?

Deliverables:

• Proposal (follow the template)
• Excel budget (follow the template - including supporting documents)
• Consortium submits one proposal on behalf of all partners – (note: per partner requesting subsidy - a separate budget/partner is required)

Deadline: February 6, 2026 – 12:00 noon (via the website)

Slide 19: Pitch Day (date to be scheduled)

• Every submission may pitch their proposal to the assessment committee (max 10 min)
• Followed by a Q&A with the assessment committee about the submission (20 min)

Slide 20: Assessment Committee

Evaluation Committee:

All members have signed a confidentiality declaration (content of plans & consortia) and exclude (suspicions of) so-called conflict of interest.

⚠️ DO NOT CONTACT THESE INDIVIDUALS!

Slide 21: Program

Slide 22: BREAK

Slide 23: Program

Slide 24: Budget & Financing - Overview

Investment Budget:

• Explanation of planning
• Explanation of cost types
• Explanation of depreciation

Operating Budget

Sustainable Business Model:

• December 15 – explanation & guidance
• Total overview sheet

Slide 25: Budget & Financing - Investment Budget

Investment Budget:

• Explanation of planning
• Explanation of cost types
• Explanation of depreciation
• Calculation of subsidy & own share of costs

The slide shows a sample Excel investment budget template with fields for:

• IX Lab name
• Applicant (Partner 1)
• Start date of project realization
• End date of project realization
• Section A: Total investments (Ground and buildings)
• Columns for: Activation in fiscal year, Investments €, Depreciation period, and quarterly breakdown (Q1-Q4 for 2026 and 2027)

Slide 26: Budget & Financing - Operating Budget

Operating Budget:

• Type & kind of activities
• Planning of activities
• Types of Costs (explanation of personnel costs – EZ framework regulation)
• Calculation of subsidy & own share of costs

The slide shows a sample Excel operating budget template with:

• Organization name
• IX Lab name
• Option to select: Operator and/or Owner
• Cost calculation method selection (fixed hourly rate of €60)
• Activity categories: management, marketing, collaboration, knowledge transfer
• Spending pattern per quarter (2026-2029)

Slide 27: Budget & Financing - IX Lab Budget

IX Lab Budget (Revenue & Costs)

Revenue based on income:

• Determination of Rates (demonstrate market conformity/cost price calculation)
• Expected Deployment (availability of the lab for the IX target group)

Fixed costs:

• Annual depreciation costs (follows from investments)
• Annual activity costs (follows from operations)

Variable costs

Template shows fields for:

• Economic Activities Deployment
• Unit per year
• Rate per unit (euro)
• CIIIC deployment (# units/year) for 2026-2029
• Post-CIIIC (# units/year) for 2030-2031

Slide 28: Total Overview Sheet

Overview & Control Sheet (automatically filled)

• Checks minimum & maximum amounts per partner

Explanation of financing own share:

• Possible other support (up to max 50%)
• Own share

Control checks:

Slide 29: Program

Slide 30: IX Labs Kick-off – December 4

Title slide with CIIIC logo

Slide 31: Connection & Impact

Heleen Rouw - Program Director

Illustration showing "The Power of Collaboration" with elements:

• Meet-up
• "Let's take the next step!"
• Scale-up!
• "I have an idea"
• "We have the knowledge..."
• Team up
• "We take care of the technology"

Slide 32: CIIIC Program

CIIIC is an integrated program with five action lines leading to the desired impact on Dutch economic growth capacity and societal transitions:

5. Synergy & Coherence

Slide 33: Action Line 3 – Ecosystem & Facilities

Output:

Digitally connected national coverage of 5 regional networks of physical IX labs as infrastructural facility for research, education, training, application and experimentation with 15 additional connected fine-meshed IX Labs

Status:

• Start dialogue phase with the goal of forming 5 regional labs in collaboration with TNO
• Q1/Q2 2026 definitive formation of labs

Slide 34: Connecting a Broad and Diffuse Field

Visual showing many logos of organizations involved in the IX ecosystem:

Creative Industry Partners: Het Lab, NEP, VR Owl, Talespin, KB nationale bibliotheek, STRP, ADE, Eye, Dutch Rose Media, EMG, V2, Cimekid, VR Gorilla, DAF, Postillion Hotels, IDAT, Beeld & Geluid, Vertigo Games, Talpa, Media Monks, Felix Meritis, TIG Sports, IDFA, Fremantle, Codeglue, Allard Pierson, ASML, Het Nieuwe Instituut, Little Chicken, 4DR Studios, Hexagon, VDL, HISWA Recron, Rotterdam AHOY, RAI Amsterdam, Wintor, LB MGMT, Mikeling, Effenaar Smart Venue, Gemeente Rotterdam, MiMa Productions, Banijay Benelux, Nixxes, World Forum, Eindhoven, Sport Vibes, Tover, Ordina, ITV, &Ranj, Fabrique, Studio Immersief, Maatvoscoop

Educational/Research Partners: TU Delft, Erasmus, Cibap, DGA, Brabant C, BNO, HKU, Hogeschool van Amsterdam, Tilburg University, Dutch Digital Design, Creative UK, Brainport Industries, Dutch Design Foundation, Amsterdamse Hogeschool voor de Kunsten, Inholland, Grafisch Lyceum Rotterdam, Culture & Creativity, Technische Vereniging Nederland, SURF, VU, Haagse Hogeschool, SUMMA College, Grafisch Lyceum Utrecht, Universiteiten van Nederland, Industrietafel, Windesheim, TNO, University of Twente, VR.AR Association, Public Spaces, NAPA, Saxion, MCI, HU Hogeschool Utrecht, FCi, Dutch Digital Agencies, Media Perspectives, Breda University, Utrecht University, CWI, Noveltea, NCP, Mikro Centrum, Hanze Hogeschool, Fontys, Dutch Game Garden, Regieorgaan, ACED, VR Days Europe, Avans, Zadkine, TU/e, Sint Lucas, CoECI, Mindlabs

Executing Organizations:

• RVO (Rijksdienst voor Ondernemend Nederland)
• Stimuleringsfonds Creatieve Industrie
• SIA Regieorgaan
• TNO Innovation for Life

Slide 35: How Do Other Parts of the Program Use the IX Labs?

Transition slide

Slide 36: 1. Facilitating Experimental and Industrial Research

Illustration: "Connecting researchers (and makers) within CIIIC" - "Our complementary skills and knowledge... ...make us supercharge our ideas!"

5 ADRIE consortia (3 x 5)

• ➢ Starting January 2026
• ❖ Presentation and media organizations, makers, researchers
• ➢ Second round starts Fall 2026

CIIIC Start Research Projects

• ➢ From Q3 2026
• ❖ Researchers with SME/makers

CIIIC Core Research Projects

• ➢ From Q4 2026
• ❖ Researchers with SME/makers

Slide 37: 2. Role in Talent Development

Illustration: "Invest in Talent" showing concepts: experiment, bring people together, also self-taught, field labs, innovation, no boundaries, motivate, learning community, inspire

Facilitating Lifelong Learning

Learning Communities:

• ➢ Starting from Q2 2027
• ➢ Themes known Q1 2026

Training Modules:

• ➢ From Q3 2026

Slide 38: 3. Contributing to Demonstration and Innovation Experiments

Illustration showing a funnel process: Ideas assessed → contract awarded → feasibility research → writing + assessing development plans → developing innovation

Urban Development

• ➢ Implementation April 2026 – April 2027

Police

• ➢ Implementation October 2026 – October 2027

Two new challenges in 2026

Maximum 20 parties work on prototypes per challenge.

Slide 39: 4. IX; Open, Responsible & For Everyone

Illustration: "How to harm public values in IX" showing: Make users addicted, spread desinformation, thought control, restrict access to information, reframe the past, implement evil viewpoints - with a devil character saying "MUA HA HA"

Learning by doing

We develop together with experts and the community a skills set to embed public values in all activities of CIIIC, including within the IX Labs.

☐ January 5

Public Values session

Slide 40: 5. Events & Community Platform

Photo of a CIIIC event with audience and speakers on stage

Events:

• ☐ CIIIC Annual Event April 2026
• ☐ Various regional meetings in collaboration with IX Labs
• ☐ Partner events with ITW, XRConnect, IFFR, IDFA, INDIGO, etc.
• ☐ SXSW London June 2026

Platform Development:

• ❖ Further development of community platform
• ❖ Knowledge sharing

Slide 41: The People of CIIIC

Program Team

Liaisons

Slide 42: The CIIIC Advisory Council

Group photo of the CIIIC Advisory Council members in front of an industrial building

Slide 43: Program

Slide 44: Matchmaking (voluntary)

Workshop part & presentation part

Slide 45: Workshop

Make a poster for your organization/consortium:

• Name
• Objective & ambition
• Open for / Looking for...
• Contact person & information

Option: Present on December 8 (online)

Slide 46: Questions

Q&A session

Slide 47: Closing Slide

CIIIC - Riding the Immersive Wave

Slide 48: Governance Structure

Organizational chart showing the funding and governance flow:

NGF → Min OCW → TNO
                  ↓
    ┌─────────────────────────────────────────┐
    │          Cooperation Agreement:          │
    │        National Network IX Labs          │
    └─────────────────────────────────────────┘
                  ↓
    ┌─────┬─────┬─────┬─────┬─────┐
    │IX   │IX   │IX   │IX   │IX   │
    │Lab1 │Lab2 │Lab3 │Lab4 │Lab5 │
    └─────┴─────┴─────┴─────┴─────┘
                  ↓
         Local IX Lab Structure:
         ┌─────────────┐
         │  Party A    │
         │  Party B    │
         │  Party ..n  │
         └─────────────┘
         Cooperation Agreement:
         Local IX Lab

Key Points:

• PSA (Beschikking AL3.1) - Grant Decision for Action Line 3.1
• IX Lab is a legal entity / organized grouping of collaborating parties
• Local IX Lab can have its own governance, cooperation agreement with lead partner
• IX Lab owner (investment support) & operator (operating support) (AGVV art 27)
• Each party has its own audit certificate
• Reporting & control accountability (via TNO and CIIIC to OCW & NGF)

Key Dates Summary

Contact Information

General inquiries: info@ciiic.nl

Community Platform: https://community.ciiic.nl